Client: TMN
Resources: Creative designing, artistic modeling, electronics, digital platform programming and augmented reality.
Creation, investigation, development and implementation of an innovative way to promote the brand TMN by using: augmented reality software with customized video recognition; software which allows draws determined by the visualization’s cycle and gives prizes (connected to the augmented reality software); and a hardware system embedded in a glass fiber structure that represented a futuristic telescope. All of this travelled around Porto and Vila Nova de Gaia on top of a pick-up truck and allowed the people to visualize augmented reality digital holograms representing the music bands
that would be present on the TMN Marés Vivas Music Festival.